JAKE
TRAN.

ABOUT

Jake Tran is a Vietnamese-American entrepreneur and YouTuber. He is best known for his flagship YouTube channel, Jake Tran (1,800,000 subscribers), where he produces documentary-style videos on money, power, and how the world works. Across his channels he has built a combined audience of more than 2,100,000 subscribers. Tran has been featured on publications like Business Insider.

Tran broke through by covering taboo subjects most creators avoid: how the ultra-wealthy avoid taxes, how power and corruption actually operate, and the hidden mechanics of global business. He scaled a one-person operation into a multi-channel media company that includes the channels Jake Tran, Evil Food Supply, and more.

In 2024 he founded Evil Goods, a skincare brand that helped popularize beef tallow skincare in the US. The products are made in America from simple, ancestral ingredients like whipped beef tallow and Manuka honey, and sold as a clean alternative to mainstream personal-care brands. Today Evil Goods has expanded into retail like Ulta Beauty and TJ Maxx.

Through Viral Profits, he disseminates his YouTube knowledge by teaching people how to build and monetize documentary-style YouTube channels where they don’t have to show their face.

In 2025, Tran launched a new on-camera channel, YOU CAN JUST DO THINGS, built on a simple hypothesis he is trying to prove: you can truly learn anything. There he documents his pursuit of mastery across multiple disciplines. He debuted the channel with a video where he competed in his first motorcycle road race after just 9 months of learning how to ride a motorcycle.

Some videos he has in production right now include going pro in motorcycle racing by competing in MotoAmerica for the 2027 season and developing a career as a performing artist. It all points the same direction: becoming genuinely capable across physical, creative, and business domains instead of just one.

The recurring "Evil" branding across his work, Evil Food Supply and Evil Goods, is a joke that fits the work. Tran's videos dig into the genuinely shady parts of money, power, and business, so he leaned into the word as branding. It's satire, and a good hook.